Features

(1) Dashboard
You will be able to see the data all in one place from your integrated channels, such as Google Ads, Google Analytics and Facebook Ads. No more windows switching to follow the numbers of different channel. GrowthSpot allows you to connect the dots by enabling data checking at a glance: Focus on making decisions and strategies to grow your business.

Important data you will be able to see:

(2) Marketing Calculators
Your marketing analytics assistant. How?It analyzes your marketing spend and result for you, and suggests the ideal maximum bid that you should pay for a click on any ad channel back by Machine Learning technology.
In this feature, you will get: 

  • Bid-Calculator
  • Target ROAS Calculator
  • Estimated Ads Spend Calculator

(3) Keywords Generator
Don’t have an in-house SEM expert or agency to help you nail the keyword list?Google is responsible for 94% of the total organic traffic. We surely refuse to see you lose your potential sales here. GrowthSpot developed “Keywords Generator “ to help you generate all the permutations efficiently and effectively.

Don’t have an in-house SEM expert or agency to help you nail the keyword list?

Google is responsible for 94% of the total organic traffic. We surely refuse to see you lose your potential sales here. GrowthSpot developed “Keywords Generator “ to help you generate all the permutations efficiently and effectively.

Broad Match: Including misspellings, synonyms, related searches and other relevant variations. The benefits of this is high exposure when the downside is high cost caused by irrelevant clicks

For example: If your keywords are yoga training class, and your advertisement will have high chance to appear if the search term included yoga, training or class. 

Broad Match Modifier: This modifier make sure ads will only be shown when keywords are included in the search terms by using a plus sign “+” in front of them(+yoga). This can reduce the ineffective exposure.

Example: If your keywords are +yoga + training +class, the search terms below will trigger your ads to appear

  • Yoga training
  • Yoga class
  • Yoga in city center
  • Free yoga training  etc.

Phrase Match: If your keyword is “yoga training class”, ads might be shown if the search terms are” hk yoga training class”/ “yoga training class price”, additional words before or after keyword is possible. 

Exact Match: If the keywords are “yoga training class” (not case sensitive) the search term must be exactly the same as the keywords to trigger the ad exposure. The advantage is high Click through rate(CTR), and disadvantage is very limited exposure. This setting is mostly use in wide known brands or product.

Unable to paste all keywords generated on google ads?

As Google limited only 20,000 items for each ad group. Here is the solution:

  • Group the relevant or similar keywords into one ad group
    • Keywords fall into Similar theme
    • Keywords that are relevant to similar target audience 
    • Group keywords that work the most effectively for specific device

(4) Keyword ideas

Keyword ideas tool generates relevant keywords according to the location and language that are selected along with your keyword input

Here is what you will get:

  1. Trend: Searching trend in the past 12 months
  2. Search Volume: Search volume in the past 12 months
  3. CPC: Avenge cost per click
  4. Competition: High mean difficult keywords, low mean relatively easier to compete keywords. 

In the result page, you could switch the view from relevant keywords to question keywordsPhrases, in order to get the most relevant result for your ad campaign.

Category: Features

We understand different merchants have different needs. That’s why GrowthSpot offers the all-in-one marketing platform and also the GrowthSpot Plus service.GrowthSpot Plus includes customised growth packages for businesses that needs a more all-rounded strategy and execution.

You will get Marketing funnel optimization, Acquisition and analytics tracking, SEO optimization and more… Click here if you want to know more.

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