Features

In GrowthSpot’s Business Dashboard, you will be able to see data from different channels all in one place now. Once your Google Analytics, Google Ads and Facebook Ads account have been connected, key metrics of your business would be configured and then displayed right away. It saves your time to gather the data from different channels, allowing you to analyze and grow the business performance in an easier way!

How to connect to different channels:

1. Login to GrowthSpot and click “Channel Settings”
2. Select channels you want to connect your data sources to GrowthSpot

 

Definition of Key Metrics:
Paid Channels:
“Paid Channels” means the all online advertising channels that advertiser use to promote their website, service or products for traffic and sales; in GrowthSpot, it is for Google Ads and Facebook Ads Platform.

All Channels:
Other than the “Paid channels”, there are other channels bringing traffics and sales for your business, including the direct traffic, organic search, referral sites; in GrowthSpot, once your Google Analytics account is connected, your can see the traffic or conversion data of all channels.

 

Metrics

 

Channels

 

Definition

 

Impression

Paid Channels

The number of your ads displaying to target audience

Traffics / Clicks

Paid / All Channels

  • If you have connected to Google Analytics in GrowthSpot, here means the general traffics brought to your website, measured in terms of session which indicates the interaction (Page Visit / Ecommerce Events like purchase, add to cart / Link clicks) of the users to your site every 30 minutes

  • If you have only connected to Paid channels (Google Ads & Facebook Ads), here shows the total number of clicks brought from the ads

Cost

Paid Channels

The total cost of ad spend over selected date range

Cost Per Click

Paid Channels

Cost Per click (CPC) is the actual cost for each click to your ads

Click-through Rate

Paid Channels

Click-through rate (CTR) is dividing the impression by clicks, evaluate how many clicks to your ads after the ads are displayed to users

Conversions

All Channels

Conversion is the action that users interact with your business to achieve your business goals. For example, if your website is a e-commerce driven and selling clothes, the number of “Purchase” event can be your conversion numbers.

If your website is selling consultation services about overseas study, the number of consultation bookings would be your conversion number

Conversion Rate (All)

All Channels

Conversion Rate (CVR) is calculated by dividing the conversions by clicks, as a review of ad performance to see how many conversions brought for each ad interaction (Clicks).

If you have connected to Google Analytics, you can see the total conversion rate of all channels.

Conversion Rate (Paid)

Paid Channel

Same as above, but here shows the conversion rate for paid channels (Google Ads / Facebook Ads channels if you have conected)

Cost Per Conversion (All)

All Channels

Cost Per Conversion (All) is to calculate the average cost spent over all channels to generate one conversion

Cost Per Conversion (Paid)

Paid Channels

Cost Per Conversion (Paid) is to calculate the average cost spent over paid advertising channels to generate one conversion

FAQs:

1. When I login the platform, I would see the Business Overview Dashboard showing “-”. Is that normal?

Yes, that is because you haven’t connected your accounts (Google Analytics / Google Ads / Facebook Ads) to GrowthSpot, our dashboard is unable to display the numbers for you. Connecting your accounts now resolve your problem.

2. What does it mean by the display of “$0.00”, “0.00%” & “-” on the metrics of conversions, conversion rate and cost/conversion?

For the “Conversions” and “Conversion Rate”, if you see “$0.00” and “0.00%” respectively, it means there are no conversion yet in the selected data range;

while for “Cost/Conversions”, you may see “-” when there are no conversions and therefore system is unable to calculate the Cost Per Conversion properly; we display “-” for that scenario instead.

 

Your marketing analytics assistant. How?It analyzes your marketing spend and result for you, and suggests the ideal maximum bid that you should pay for a click on any ad channel back by Machine Learning technology.
In this feature, you will get: 

1. Bid-Calculator
2. Target ROAS Calculator
3. Estimated Ads Spend Calculator

Don’t have an in-house SEM expert or agency to help you nail the keyword list?
Google is responsible for 94% of the total organic traffic. We surely refuse to see you lose your potential sales here. GrowthSpot developed “Keywords Generator “ to help you generate all the permutations efficiently and effectively.

Broad Match: Including misspellings, synonyms, related searches and other relevant variations. The benefits of this is high exposure when the downside is high cost caused by irrelevant clicks
For example: If your keywords are yoga training class, and your advertisement will have high chance to appear if the search term included yoga, training or class. 

Broad Match Modifier: This modifier make sure ads will only be shown when keywords are included in the search terms by using a plus sign “+” in front of them(+yoga). This can reduce the ineffective exposure.
Example: If your keywords are +yoga + training +class, the search terms below will trigger your ads to appear

  • Yoga training
  • Yoga class
  • Yoga in city center
  • Free yoga training  etc.

Phrase Match: If your keyword is “yoga training class”, ads might be shown if the search terms are” hk yoga training class”/ “yoga training class price”, additional words before or after keyword is possible. 

Exact Match:
If the keywords are “yoga training class” (not case sensitive) the search term must be exactly the same as the keywords to trigger the ad exposure. The advantage is high Click through rate(CTR), and disadvantage is very limited exposure. This setting is mostly use in wide known brands or product.

As Google limited only 20,000 items for each ad group.

Here is the solution:
Group the relevant or similar keywords into one ad group

    • – Keywords fall into Similar theme
    • – Keywords that are relevant to similar target audience 
    • – Group keywords that work the most effectively for specific device
  •  

Keyword Ideas generates relevant keywords according to the location and language that are selected along with your keyword input

Here is what you will get:

1. Trend: Searching trend in the past 12 months
2. Search Volume: Search volume in the past 12 months
3. CPC: Avenge cost per click
4. Competition: High mean difficult keywords, low mean relatively easier to compete keywords. 

In the result page, you could switch the view from relevant keywords to question keywordsPhrases, in order to get the most relevant result for your ad campaign.


Can you simply summarize what is Alert Engine?

No problems! By connecting your Google Ads account to the Alert Engine, it can monitor the performance of your campaign every second. It will send alerts to you if you have set up the criteria as well as reporting ineffective keywords regularly. This helps you to understand the problems at a glance.

Why do I need Alert Engine?
Have you ever encountered these problems?

1. No human resources and time to analyze the performance of advertisement regularly
2. Miss the prime time to make amendments to ads
3. Lack of the know-how to amend your ads

Alert Engine helps you to deal with all these challenges.

How does Alert Engine help my business grow?
1. Monitor ads status and effectiveness at every second
2. Triggers criteria in Alarm Engine automatically and advise you immediately. E.G. CPC < $5
3.  Provides reports and monitoring templates to facilitate speedy, large-quantity amendments and upload settings.

I am interested! Can you teach me how to use it step-by-step?
1. Opens the setting of the Alert Engine

2. Connect to your Google Ads account
Grant permission to GrowthSpot

3. Choose the Google Ads account that you want to connect

4. Go back to the “Alert Engine” page. Click “Create Alert”
create

5. Choose “Alert Engine” template. We provide you with different templates to assist you in detecting undesirable results.
choose

6. Amend the criteria. The majority of the settings have been done for you based on your tracking goal. You would only need to set the criteria that trigger the alert. E.g. CPC. * We suggest you take the Bid or ROAD ROAS Bid result from Marketing Calculator.
enter value

7. Select “Accept email notification”

8. Completed! You can see it on the Alert page. From now on, you will receive an email alert when undesirable performance is generated. You can also login to GrowthSpot platform to learn about the details

How can I check the report in detail?
1. Click “Show Activities” of the specific alert to see the Activities Log.

2. Click ” Check Details” to see the problems.3. Click “Download CSV” to get the report so that you can bulk edit the settings and upload changes to your Goggle Ads account quickly.

What is Dynamic Search Advertising (DSA)?
Your website content ( not keywords ) will be used to create ads that advertise to potential consumers who searches with terms closely related to the titles and frequently used phrases on your website.

Why should I use Dynamic Search Ads (DSA)
1. It uses the content of the site itself to build ads without the needs of key words
2. It automatically calculates the best page for the customers to log on, allowing more flexibility
3. Ads content are more accurate and diverse, earning you more CLICKS!

Why should I use your platform to set it up? 
GrowthSpot has helped you set up the best templates and streamline the entire process. With this feature of GrowthSpot,  You don’t have to worry about spending days to understand each process and setting.

Can you tell me how to set up and operate step-by-step?
1. First go to “Google Dynamic Search Ads” and click “Go to Settings”
2. Connect to Google Ads
– Click “Connect Now” under Google Ads
– Select the Google Account that you want to connect
– Grant permission to GrowthSpot
3. Go back to Google DSA page and click “Create Ads”
4. Step 1 – Create Campaign
– Set the page you would like to advertise for and your target region
– Set the budget per day and the maximum cost per click
5. Step 2 – Create Ad group
– Set rules to target specific web pages
– Type description
– You can also set more than one ad group
6. You have successfully built Google Dynamic Search Ads! You can now monitor the performance on our platform

What is Google Shopping Advertising (GSA)?
Your product information ( not keywords ) will be used to create ads that advertise to potential consumers who searches with terms closely related to the titles and frequently used phrases on your website.

Why should I use Shopping Advertising (GSA)
– Automatically use the content of the product such as product image, name and price to create advertisements so that potential customers already have some knowledge of your product before clicking on the ad
– Promote your products to potential searchers in Google search results and across the web
– Richer advertising content, more attractive and clear, can win more clicks for you
– By creating and linking a Google Merchant Center account, uploading store and product information, eliminating the need to create ads for each productautomatically calculates the best page for the customers to log on, allowing more flexibility

Why should I use your platform to set it up? 
GrowthSpot has helped you set up the best templates and streamline the entire process. With this feature of GrowthSpot. You don’t have to worry about spending days to understand each process and setting.

Before you start:
1. Create a Google Ads Account
Please click here to see how to create a Google Ads account

2. Create a Google Merchant Center account and complete the setup
Please click here to see how to create a Google Merchant Center account and complete the setup

3. Prepare product feed and upload to Google Merchant Center account
Your online store platform may provide tools for you to quickly generate product information. Please check with your service provider.
If your online store platform does not provide similar tools, you can also manually create product information and upload it to Google Merchant Center regularly.
Click here for information on how to manually create product information.

4. Link your Merchant Center Account with your Google Ads Account
Click here for information on how to link them.

If you are having trouble setting up your Google Ads and Google Merchant Center accounts, you are welcome to contact our professional marketing consultants, and GrowthSpot will be happy to provide you with relevant payment services.

Can you tell me how to set up and operate step-by-step?
1. First go to “Google Shopping Ads” and connect your Google Ads and Google Merchant Center accounts
2. After setting up, click “Start creating campaign”
3. Step 1 – Create Campaign
– Set your target locations and daily budgets
– Set the
priority of this campaign (if you create only one campaign with all products, you don’t need to worry about this setting)
4. Step 2 – Create Ad Group
– Create at least ad groups under the campaign
– Name each ad group and choose which products to include. You can create only one ad group with all products, or create ad groups for each product category
– And then set the maximum CPC for each ad group
– You can also set more than one ad group
5. You have successfully built Google Shopping Ads! You can now monitor the performance on our platform

We understand different merchants have different needs. That’s why GrowthSpot offers the all-in-one marketing platform and also the GrowthSpot Plus service.GrowthSpot Plus includes customised growth packages for businesses that needs a more all-rounded strategy and execution.

You will get Marketing funnel optimization, Acquisition and analytics tracking, SEO optimization and more… Click here if you want to know more.