Features

GrowthSpot Dashboard

What is GrowthSpot Dashboard?

In the dashboard, you can see the data of all connected channels, such as Google Analytics, Google Ads and Facebook Ads, allowing you to analyze the data of various advertising platforms and websites in real time, making it easier to formulate business strategies and strengthen business growth.

Business Overview
Not only the traffic brought by paid advertising, but also the results brought by social media, natural search, direct visits and other websites; on the GrowthSpot platform, you can quickly check the overall performance right after connecting Google Analytics account.

By Device
Continuously monitors the traffic changes of different devices, such as desktop computers, phones, and even different phone models. Identify the most important devices to optimize website traffic and sales conversio

By Visitor Type
Data comparison between new visitors and returning visitors, including traffic, bounce rate, conversions, etc.

Google ads
Advertising data within a specified date, including click-through rate, number of exposures, advertising cost, order conversion rate, etc. There are also the top 10 best advertising campaigns, best advertising keywords and best search terms based on your return. 。

Facebook ads
Advertising data within a specified date, including click-through rate, number of exposures, advertising cost, order conversion rate, etc. There are also the top 10 best advertising campaigns, the best ads placement, and the best audience age group and gender based on ads return.

How to connect to different channels:

1. Login to GrowthSpot and click “Channel Settings”

2. Select channels you want to connect your data sources to GrowthSpot

Definition of Key Metrics 

Metrics

 

Channels

 

Definition

 

Impression

Paid Channels

The number of your ads displaying to target audience

Traffics / Clicks

Paid / All Channels

  • If you have connected to Google Analytics in GrowthSpot, here means the general traffics brought to your website, measured in terms of session which indicates the interaction (Page Visit / Ecommerce Events like purchase, add to cart / Link clicks) of the users to your site every 30 minutes

  • If you have only connected to Paid channels (Google Ads & Facebook Ads), here shows the total number of clicks brought from the ads

Cost

Paid Channels

The total cost of ad spend over selected date range

Cost Per Click

Paid Channels

Cost Per click (CPC) is the actual cost for each click to your ads

Click-through Rate

Paid Channels

Click-through rate (CTR) is dividing the impression by clicks, evaluate how many clicks to your ads after the ads are displayed to users

Conversions

All Channels

Conversion is the action that users interact with your business to achieve your business goals. For example, if your website is a e-commerce driven and selling clothes, the number of “Purchase” event can be your conversion numbers.

If your website is selling consultation services about overseas study, the number of consultation bookings would be your conversion number

Conversion Rate (All)

All Channels

Conversion Rate (CVR) is calculated by dividing the conversions by clicks, as a review of ad performance to see how many conversions brought for each ad interaction (Clicks).

If you have connected to Google Analytics, you can see the total conversion rate of all channels.

Conversion Rate (Paid)

Paid Channel

Same as above, but here shows the conversion rate for paid channels (Google Ads / Facebook Ads channels if you have conected)

Cost Per Conversion (All)

All Channels

Cost Per Conversion (All) is to calculate the average cost spent over all channels to generate one conversion

Cost Per Conversion (Paid)

Paid Channels

Cost Per Conversion (Paid) is to calculate the average cost spent over paid advertising channels to generate one conversion

When I login the platform, I would see the Business Overview Dashboard showing “-”. Is that normal?

Yes, that is because you haven’t connected your accounts (Google Analytics / Google Ads / Facebook Ads) to GrowthSpot, our dashboard is unable to display the numbers for you. Connecting your accounts now resolve your problem.

What does it mean by the display of “$0.00”, “0.00%” & “-” on the metrics of conversions, conversion rate and cost/conversion?

For the “Conversions” and “Conversion Rate”, if you see “$0.00” and “0.00%” respectively, it means there are no conversion yet in the selected data range;

while for “Cost/Conversions”, you may see “-” when there are no conversions and therefore system is unable to calculate the Cost Per Conversion properly.

Marketing Calculator

What is Marketing Calculator

Marketing calculator analyzes your marketing expenditure and effectiveness, and then calculates based on your business status:

  • Break-even bid
  • Bid that meet the target return on investment
  • The required advertising budget
How to use Marketing Calculator?

Before starting the calculation, please prepare the following information for the past month:

  • A. Website traffic
  • B. Number of orders
  • C. Average amount of each order

 

Use the “marketing calculator”

  • 1. Choose “e-commerce” or “non-e-commerce”
  • 2. Date range selection
  • 3. Fill in website traffic and number of orders
  • 4. Tap “Ad Bidding Calculator”
  • 5. Fill in the “Average Order Amount”
  • 6. Fill in “Advertising Return on Investment”

Fill in “Next Month’s Revenue Target”
Without changing other fields. The chart on the right will automatically calculate the advertising budget you need in the next month.

Keywords Generator

What is a Keywords Generator?

It helps you efficiently and quickly generate all keyword permutations, plus the keyword match type you choose.

What is Keywords Match type?

Keyword match type can control which Google search queries to trigger ads. Therefore, you can use “broad match” to display advertisements to a wide range of target audiences, or you can use “exact match” to focus on targeting specific customer groups.

Broad Match
Including misspellings, synonyms, related searches and other relevant variations. The benefits of this is high exposure when the downside is high cost caused by irrelevant clicksFor example: If your keywords are yoga training class, and your advertisement will have high chance to appear if the search term included yoga, training or class.

Broad Match Modifier
This modifier make sure ads will only be shown when keywords are included in the search terms by using a plus sign “+” in front of them(+yoga). This can reduce the ineffective exposure.Example: If your keywords are +yoga + training +class, the search terms below will trigger your ads to appear

  • Yoga training
  • Yoga class
  • Yoga in city center
  • Free yoga training etc.

Phrase Match
If your keyword is “yoga training class”, ads might be shown if the search terms are” hk yoga training class”/ “yoga training class price”, additional words before or after keyword is possible.

Exact Match
If the keywords are “yoga training class” (not case sensitive) the search term must be exactly the same as the keywords to trigger the ad exposure. The advantage is high Click through rate(CTR), and disadvantage is very limited exposure. This setting is mostly use in wide known brands or product.

Unable to paste all keywords on google ads?

As Google limited only 20,000 items for each ad group. You can divide keywords into different combinations and assign them to multiple ad groups. This can greatly improve the effectiveness of your ads.

Common keyword grouping:

  • Keywords fall into Similar theme
  • Keywords that are relevant to similar target audience
  • Group keywords that work the most effectively for specific device

Keyword Ideas

What is Keyword Ideas?

Keyword Ideas generates relevant keywords according to the location and language that are selected along with your keyword input

Here is what you will get:

  • 1. Trend: Searching trend in the past 12 months
  • 2. Search Volume: Search volume in the past 12 months
  • 3. CPC: Avenge cost per click
  • 4. Competition: High mean difficult keywords, low mean relatively easier to compete keywords. 

 

In the result page, you could switch the view from relevant keywords to question keywordsPhrases, in order to get the most relevant result for your ad campaign.

Alert Engine

What is Alert Engine?

By connecting your Google Ads account to the Alert Engine, it can monitor the performance of your campaign every second. It can send alerts to you and report ineffective ads regularly. This helps you to understand the problems at a glance.

Should I use Alert Engine?

Have you ever encountered these problems? Alert Engine helps you to deal with all these challenges.

  • No human resources and time to analyze ads performance
  • Miss the prime time to make amendments to ads
  • Lack of the knowledge to optimize your ads
How to use Alert Engine?

1. Connect to your Google Ads and Facebook ads account (Or connect either one of them) and grant permission to GrowthSpot

2. Go back to the “Alert Engine” page. Click “Create Alert”

3. Choose one metrics to track in “Alert Engine”

4. Choose Google or Facebook

5. Input the target number

6. Select “Accept email notification”

7. Finish! You will receive an email alert when undesirable performance is generated

How to adjust my ads?

1. Click “Show Activities” of the specific alert to see the Activities Log.

2. Click ” Check Details” to see the problems

3. Click “Download CSV”, so that you can upload changes to your Goggle Ads account and bulk edit the settings

Google Dynamic Search Ads

What is Dynamic Search Advertising (DSA)?

Use your website’s own content to create search ads, keywords and part of the ad copy are automatically generated, which greatly reduces the setup time. Setup process becomes very simple. It is definitely the first choice for advertising beginners or companies with not enough time resources.

Why should I use Dynamic Search Ads (DSA)
  • Reduce setup time
  • Create search ads without keywords
  • Automatically identify the most suitable landing page for users
  • The ads headline is more in line with the needs of consumers, which increase click-through rate
Why should I use your platform to set it up? 

Growthspot sets the best and easiest template for you and simplifies the entire process. With GrowthSpot, you can save the time exploring settings. This helps you experience easy and fast dynamic search ads.

Step-by-step Guide

1. First go to “Google Dynamic Search Ads” in GrowthSpot and click “Go to Settings”

2. Connect to Google Ads

  • Click “Connect Now” under Google Ads
  • Select the Google Account that you want to connect
  • Grant permission to GrowthSpot

3. Go back to Google DSA page and click “Create Ads”

Step 1 – Create Campaign

  • Set the page you would like to advertise for and your target region
  • Set the budget per day and the maximum cost per click

Step 2 – Create Ad group

  • Set rules to target specific web pages
  • Type description
  • You can also set more than one ad group

4. You have successfully built Google Dynamic Search Ads!

Google Shopping Ads

What is Google Shopping Advertising (GSA)?

Shopping ads presents consumers with product images, names, prices, business names and other information, and the content is more detailed and appealing than text ads

Why should I use Shopping Advertising (GSA)
  • Automatically use product image, name and price to create advertisements
  • Potential customers already have some knowledge of your product before clicking on the ad
  • Promote your products to potential searchers in Google search results and across the web
  • Richer advertising content, more attractive and clear
Why should I use your platform to set it up? 

Growthspot sets the best and easiest template for you and simplifies the entire process. With GrowthSpot, you can save the time exploring settings. This helps you experience easy and fast Shopping ads.

Before you start:

1. Create a Google Ads Account
Please click here to see how to create a Google Ads account

2. Create a Google Merchant Center account and complete the setup
Please click here to see how to create a Google Merchant Center account and complete the setup

3. Prepare product feed and upload to Google Merchant Center account
Please check with your service provider if they provide tools to quickly generate product information. If your online store platform cannot provide tools, you can also manually create product information and upload it to Google Merchant Center regularly. Click here for information on how to manually create product information.

4. Link your Merchant Center Account with your Google Ads Account
Click here for information on how to link them.

If you are having trouble setting up your Google Ads and Google Merchant Center accounts, you are welcome to contact our professional marketing consultants, and GrowthSpot will be happy to provide you with relevant services.

Step-by-step Guide

1. First go to “Google Shopping Ads” in GrowthSpot and connect your Google Ads and Google Merchant Center accounts

2. After setting up, click “Start creating campaign”

Step 1 – Create Campaign

  • Set target locations and daily budgets
  • Set the priority of this campaign (if you create only one campaign with all products, you don’t need to worry about this setting)

Step 2 – Create Ad Group

  • Create at least ad groups under the campaign
  • Name each ad group and choose which products to include
  • And then set the maximum CPC for each ad group

3. You have successfully built Google Shopping Ads!

Facebook Ads Placement

What is Facebook Ads Placement?

A much simpler and easier-to-use interface than the Facebook ads Manager! You can create up to 20 advertising audiences at a time, which greatly reduces the setup time and helps you find the the audience settings from the quick test.

Why should I use Facebook Ads Placement?
  • Simple and intuitive operation interface
  • Manage advertisements on different devices at any time
  • More unique audience groups, allowing you to accurately target potential buyers
  • Smart recommendation on audience groups, effectively expand audience base
  • Easily master A/B testing, which helps optimize the effectiveness of ads
  • Auto-exclude invalid audiences and effectively target potential customer
Step-by-step Guide

1. Connect to Your Facebook Account

Step 1 – Log in to GrowthSpot,click ”Channel Settings”,click “Connect Now” to link you Facebook account

Step 2 – Click “Continue as…” to grant access to GrowthSpot

Step 3 – Choose the Facebook page and ads account

Step 4 – If status changes to ”Connected”, you have successfully connected the account.

2. Place Your First Facebook Ads

Step 1 – Click “Create New Ads”

Step 2 – Create ads campaign by filling in your campaign name

(GrowthSpot only support campaign objective – traffic as at Oct 2020)

Step 3 – Audience Targeting

In order to more accurately target potential buyers, you may make use of more refined characteristics of the target customer group. Your advertisement will be displayed with only specific conditions being met.

  • Gender: Default is "All", you can choose "Male" or "Female"
  • Age: Default is "18-65", enter the age range within this period
  • Region: Default is to live in "Hong Kong", Can be changed to other places
  • Language: default to "English" and "Chinese", can be changed to other languages
  • Interests and behaviors: There is no preset settings, you can enter the "interest", "behaviors", or "your competitors' pages" that are of interest to the target customer group
  • A/B Testing: You can "add new groups" and choose different "interests and behaviors". With multiple audience set, you can find the customer group that can bring traffic or sales conversion to your website the most.

Step 4 – Placement and Budget

  • Advertising budget: You can set different or same budget for different ad groups
  • Placement: You can choose where the ad will shoe, such as Facebook, Instagram, Audience Network, Messenger. Default setting is all placement locations.

Step 5 – Create Ad Copy

  • Upload a picture
  • Main text: No more than 150 words describing your brand or product, attracting target customers to browse your website
  • Title: Short and concise title to summarize the selling point
  • Description: additional text to describe your brand or product
  • Website address: fill in your website address, so that users can jump to your webpage to continue shopping or have other interactions after reading the advertisement

3. Manage Your Facebook Ads

After uploading your ad on the GrowthSpot platform, you can directly manage and monitor the important data of the ad, such as total cost, cost per click, website traffic and number of purchases, to facilitate easy management of ad campaigns.