Exploring your online business potential starts with having a professional marketing strategy

Allow your target customers to find you by using the right marketing channels and setting the optimal advertising budget

Leveraging the Power of the Digital Marketing Roadmap

The GrowthSpot Digital Marketing Roadmap lays a solid foundation for your digital marketing activities, providing you with a step-by-step digital transformation guide to achieve your business goals. 

By applying extensive professional industry and technological knowledge, our founder & CEO – Randal Hung has transformed countless start-up teams into world-renowned MNCs. Consolidating his years of experience in the digital marketing space, he created the Digital Marketing Roadmap enabling SMEs to have a clear path and direction to achieve phenomenal results; this roadmap is also the base of our GrowthSpot Plus agency service, guiding us to provide the best service for our clients.

Formulating Your Digital Marketing Strategy

An accurate digital marketing strategy is crucial to the success of your online business. A marketing strategy allows you to determine your unique business proposition and how you can best communicate with your target audience through various online channels. An in-depth and detailed digital marketing strategy allows you to discover new business opportunities and expand your online presence. In addition to the GrowthSpot Digital Marketing Roadmap, the steps in building a marketing strategy include:

Target Audience

Pinpoint to your target audience, identify their interests, and speak to their needs and pain points. A clear target avatar allows you to design your digital marketing that speaks directly to them and resonates with them, which is a key foundation for achieving your business goals.

Online Marketing Channels

Decide on your presence – there are countless online marketing channels for you to choose from. What website platform to, which advertising tool to invest in? The answer to this question is mainly dependent on your business type and target customers. Though there are tons of channels, platforms, and tools available, not all of them are suitable for your business needs.

GrowthSpot assists you in setting priorities and building a professional system that enables you to learn, test and measure the effectiveness of different tools, and leverages data to identify the best tools to market your brand and business.

Common online marketing channels:

Email Marketing

Pay Per Click Advertising (PPC)

Search Engine Optimization (SEO)

Display Advertising

Social Media Marketing (SMM)

Content Marketing

Membership Marketing

Goal Setting

A lot of our clients ask us, “How much should I spend on digital marketing?” 

If your spending is too low, it will be hard to reach your target audience. If your spending is too high, you will run out of budget to spend on anything else. The first step to any plan is to set a goal. What is your revenue target for this year? How much brand awareness can you build? How much growth do you expect to see in your customer base? How satisfied are your existing customers? 

Before answering the million-dollar question, how much budget should I spend, GrowthSpot will work with you to determine and align your goals. 

Free Consultation

Our Online Marketing Consultants will give you a phone call