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Leveraging the Power of the Digital Marketing Roadmap

The systematic Digital Growth Roadmap is the blueprint for implementing all kinds of digital marketing activities. It provides a solid foundation for starters and helps our clients position themselves in stages which enables GrowthSpot to plan the best growth path and list the exact strategies to enable you to achieve your goals.
GrowthSpot founder and CEO, Randal, has grown many small teams into world-renowned large companies with his years of professional digital marketing experience. He designed this online growth roadmap and formulated a clear path and direction for the online development of SMEs. The GrowthSpot Plus consulting services team also follows this roadmap to make the right decisions in the right order, resulting in outstanding outcomes for our clients.

Formulating Your Digital Marketing Strategy

An accurate digital marketing strategy is crucial to the success of your online business. A marketing strategy allows you to determine your unique business proposition and how you can best communicate with your target audience through various online channels. An in-depth and detailed digital marketing strategy allows you to discover new business opportunities and expand your online presence. In addition to the GrowthSpot Digital Marketing Roadmap, the steps in building a marketing strategy include:

Target Audience

Pinpoint to your target audience, identify their interests, and speak to their needs and pain points. A clear target avatar allows you to design your digital marketing that speaks directly to them and resonates with them, which is a key foundation for achieving your business goals.

Online Marketing Channels

Decide on your presence – there are countless digital marketing channels(or online marketing channels) for you to choose from. What website platform to use, which advertising tool to invest in? The answers to these questions are mainly dependent on your business type and target customers. Though there are tons of channels, platforms, and tools available, not all of them are suitable for your business needs. GrowthSpot assists you in setting priorities and building a professional system that enables you to learn, test and measure the effectiveness of different tools, and leverages data to identify the best tools to market your brand and business.

Common online marketing channels:

Email Marketing

Pay Per Click Advertising (PPC)

Search Engine Optimization (SEO)

Display Advertising

Social Media Marketing (SMM)

Content Marketing

Membership Marketing

Goal Setting

There are always clients asking us “How much should I spend on digital marketing?”

If your spending is too low, it will be hard to reach your target audience. If your spending is too high, you will run out of budget to spend on anything else. The first step to any plan is to set a goal. What is your revenue target for this year? How much brand awareness can you build? How much growth do you expect to see in your customer base? How satisfied are your existing customers?

Before answering the million-dollar question, how much budget should I spend, GrowthSpot will work with you to determine and align your goals.

Free Consultation

Join us for a one-on-one phone consultation with our Growth Marketing Specialist