Facebook Remarketing refers to the act of placing ads on Facebook, Instagram, and Messenger of your website’s visitors.
Imagine yourself as an e-Business owner. Your checkout page’s traffic keeps increasing, however, with a very high bounce rate. You realized people are struggling with making purchasing decisions and you are losing those orders.
With Facebook Tracking Pixels, you can place your ads based on visitor’s viewed website, such as, visitor who had purchased on my website, visitor who had browsed my product, visitor who had reached the checkout page, etc.
You can provide exclusive Facebook Vouchers or Freebies to encourage them to complete their purchases.