• Skip to primary navigation
  • Skip to main content
  • Skip to footer
Login   Sign Up Now

+852 6081 8735

hello@growthspot.io

  • Facebook
GrowthSpot Marketing Technology

GrowthSpot Marketing Technology

Everything You Need to Grow!

  • Our Product
    • Features
    • FAQs
    • Pricing
  • Our Services
    • Service Overview
    • Marketing Strategy
    • Website Building
    • Data Tracking
    • Google Ads
    • Facebook Ads
    • Remarketing Ads
    • Marketing Automation
    • SEO
  • Consultation
  • Resources
    • Academy
    • Online Course
  • About Us
    • Join Us
  • 🇺🇸
    Login   Sign Up Now

    Google Ads Discontinuing Average Position

    You are here: Home / Online Advertising / Google Ads Discontinuing Average Position

    2019-09-27 By Aditya Aman Leave a Comment

    Google Ads has announced that it will be sunsetting the average position search metric this coming Monday, September 30, 2019. Google initially released this news last february and said in September they will be discontinuing average search position with the latest metrics.

    The 4 metrics which are going to replace Average Search Position are:

    1. Impression (Absolute Top) %
    2. Impression (Top) %
    3. Search (Absolute Top) IS
    4. Search (Top) IS.

    If you are still using the average search position, then now is the time to start utilising the new metrics as we are just a few days away from the sunsetting of the old search metrics.

    So what are the new metrics and how to use them?

    Search top impression rate

    Search top impression rate “Impr. (Top) %” is the percent of your ad impressions that are shown anywhere above the organic search results.

    Search top impression rate = Impressions on top/Impressions

    Search absolute top impression rate

    Search absolute top impression rate “Impr. (Abs.Top) %” is the percent of your ad impressions that are shown as the very first ad above the organic search results.

    Search absolute top impression rate = Impressions on the absolute top/Impressions

    Search (Abs. Top) IS

    By dividing your impressions on Absolute Top by all conceivable top impressions, you can see where there’s greater chance to be the principal result a searcher sees. Normal position may reveal to you that you are in position 3 and that there is space to arrive at position 1, however it doesn’t disclose to you when the main achievable position 1 is at the base of the page and maybe not as profitable for you. Absolute Top impression offer considers if it’s even feasible for somebody to reach at the highest point of the page.

    Search (Top) IS

    This is the thing that you get when you divide your impressions on top of the search results by all possible impressions on top. Impression share for both top and absolute top discloses that how you’re doing over every single qualified auction.

    These measurements are accessible to see at the campaign, ad group and keyword level. Two of these measurements will even be accessible at the search term level and in Auction Insights.

    Category iconOnline Advertising

    About Aditya Aman

    Aditya Aman is an SEO Specialist , an eCommerce expert, and technical content writer. Aditya has worked on websites that drive 3x more traffic in a highly competitive niche in just 8 months. He loves working with eCommerce websites and solving Technical SEO issues.

    Subscribe to our newsletter

    Get the latest posts delivered right to your inbox

    Reader Interactions

    Leave a Reply Cancel reply

    Your email address will not be published. Required fields are marked *

    Ready to Grow Your Business?

    Talk to us and let us know how we can help!

    Footer

    GrowthSpot.io

    Time to grow your business with effective growth marketing!

    +852 6081 8735

    hello@growthspot.io

    Sitemap

    • Our Product
    • Our Services
    • Online Course
    • Academy
    • Join Us

    Certifications

    Newsletter

    Get the latest news, events and announcements straight to your inbox.

    • Facebook
    • LinkedIn
    • YouTube

    Copyright © 2021 GrowthSpot · All rights reserved. Privacy Policy. Term of Use. Return to top